Пост обновлен день назад
The client has a car service for body repair and car painting. City - Nizhny Novgorod. Small business, the owner himself is engaged in the repair of cars, so the average time to complete the work is 3-5 days; several clients 5-6 per month; average business income - 60,000-80,000 rubles, of which the net profit is about 40,000 rubles.
https://www.instagram.com/auto_artnn/ - client's account.
I ran into several difficulties in this project:
Poor understanding of the target audience;
Lack of Instagram account;
Difficulties during the passage of moderation;
Lack of real photographs of finished works;
There was no understanding of what results to expect from the investment.
Goals for 30 days:
Find your target audience;
Create and fill an Instagram account;
Bring the first 10 customers with targeted advertising.
What was done:
Created an Instagram profile;
Prepared materials for filling the account (taking photos before and after repair/painting/polishing cars);
Got the first 100 subscribers;
Launched targeting for the most expensive restaurants in the city;
Set up retargeting for account subscribers;
Created audiences based on the most popular posts in the account.
Advertising campaign results:
Found their audience: Priority men aged 25-34, who own an apartment and a car, with or without children, visit the city's restaurants, hold a leadership position, or are middle managers.
In total, 8 new customers turned up, in addition to the constant flow of orders. The spent budget for the month - 10,000 rubles. The ad was seen by 24,544 people. A total of 277 clicks were collected; the cost of the client is 1250 rubles; the cost per click - 36 rubles.
Screenshot of the ad account: